From a young age, I’ve always been a go-getter. Before I was even out of junior high, I knew I wanted to get into advertising, and even before I could drive a car, I got my first two internships working at two ad agencies within the Chicago area, including helping Coca-Cola to launch their Fruitopia brand. By the time I had graduated college, I had worked on Taco Bell, Sony, Chevron and H&R Block, to name a few. But these positions weren’t about fetching coffee, no, they were about creating radio and tv ads, promotions and point-of-sale, among other things, for top brands. Even at that young age, I was being invited into the idea meetings, typically reserved for the top creatives in the company, to help brainstorm original ideas and concepts.
It was on one of these days, working on Kraft Macaroni & Cheese, when it hit me. I was watching a colleague of mine, and I realized, ten years from now, I didn’t want to be like him, working crazy hours with no time for my family and friends and the things I loved.
It was at that point when I made the choice to get into sales. After all, copywriting was just sales on paper, and sales would definitely provide me with more freedom and the ability to have control of my income and life.
As with everything I’ve done, once I made the decision to move into sales, things just flowed. I quickly became a top producer, and I finished my Corporate Career in Medical Sales. Like most sales people, I was hard-working, driven and competitive, and yet I was searching for the top techniques, tools and processes to maximize my income while minimizing the amount of time I worked.
It was then that I started to learn about subconscious and unconscious blocks and how they were impacting my sales, and really, the money I was making. The more I shifted these blocks, the more money I made, everything from business in my territory being closed by a colleague to random checks in the mail. This was coupled with going from a 60-to-80 hour work week when I started to closer to 30 hours by the time I was done.
Most importantly, though, I saw my sales quadrupled, and I was hooked.
Simply put – I knew this was the missing piece to huge results in less time.
I recreated this result again in my business, and I’m on track for a similar result this year as well. I know all of this is a combination of shifting my subconscious and unconscious blocks mixed with powerful, multiple million-dollar ideas, ideas that in my Corporate Career, helped to grow new departments and increase sales by tens of thousands of dollars, and I now travel around the country teaching trainings and workshops to help my clients to create their own version of this.
